Consistency in your branding and messaging is the focus of Xerox’s fifth tip. Have you updated your marketing recently?

5. Complementing your sales efforts with marketing

Complementing your sales efforts with marketing is key to growth. It helps you get your message out to more prospects, creating demand for your products or services. It’s important to develop your branding and incorporate it in all your marketing. If you haven’t done so already, determine a look and feel (type style, graphics, color scheme, logo) and stick with it. Always include a “call to action” telling prospects what you’d like them to do. Your marketing pieces should also include a compact version of your “elevator speech” for consistency and branding.