Growing up, my mom made these fabulous cookies. The whole house smelled good, the cookies were warm and gooey - I mean these were seriously good cookies - and my entire life, I watched my mom eat the broken cookies.
It wasn't until I was a teenager that I finally thought to ask, “Mom, why do you only eat the broken cookies? Do they taste better?” She just laughed and said, “No, I eat the broken cookies so you can have the whole ones!”
And this memory came rushing back to me several years ago as I was struggling to describe a really tricky pattern I’ve seen in the decades I’ve worked with women business owners.
That's what I call The Broken Cookie Effect®, when everyone around us - our staff, our clients, our families - gets the whole cookie and we live on crumbs.
Nowhere do I see this Effect more acutely than when women exit their businesses.
It’s why I do the work I do, helping women unlock the value tied up in your business by addressing the practical, emotional, confidential, and logistical challenges that plague the exit transition.
Isn’t it time to grab the whole cookie?